About Cacao
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Superfood Skincare Brand — From Boutique to Luxury
The Brief
The founders wanted to transform their handmade products into a refined, modern line. ndny studio refreshed their brand, packaging, and palette; designed a sleek Shopify site; directed a lifestyle photoshoot.
The Project
ndny studio reimagined every touchpoint of the brand experience, including refreshing the logo, refining the color palette, and building a cohesive visual narrative. We also designed new product labels and packaging, directed the creative vision, and built a new website complete with tailored messaging. Finally, we developed a go-to-market strategy to bring the rebrand to life.
The result
An elevated brand, aiming to resonate with a more refined and discerning audience. A bespoke shop reimagined as a polished luxury brand, crafted a go-to-market strategy, ready to scale.
About Cacao
Cacao is nature’s original superfood—rich in nutrients that nourish the body, skin, and hair. While most know it for its irresistible chocolate flavor, cacao is so much more: a powerhouse ingredient with benefits that go far beyond indulgence.
Founders wanted a brand that exudes luxury for a premium audience but retains its connection to life and nature.
Art/Creative Direction
Four key elements unified the brand’s complete transformation: a redesign of package labeling, a refreshed brand messaging strategy, consistent visuals captured through a product shoot, and a carefully curated website that delivers a seamless A-to-Z visual and messaging journey. Each component was thoughtfully crafted to ensure cohesion, reinforcing the brand identity at every touchpoint.
